Demand
IG.com, a leading online trading provider with millions of monthly visitors and hundreds of thousands of active users, faced a strategic digital challenge: its core website had not undergone a major redesign in over seven years.
While functionally effective, the platform had become increasingly transaction-focused rather than experience-driven. This limited its ability to engage users, support evolving content strategies and adapt quickly to new business objectives.
Leadership identified the need to:
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improve conversion performance,
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elevate the user experience to modern standards,
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increase flexibility and scalability to support long-term growth.
The ambition was clear: transform IG.com into a future-ready platform that combines rich user experience with operational agility.
Design
we+ partnered with IG to co-design a transformation strategy balancing ambition, technical feasibility and long-term maintainability.
Rather than applying surface-level changes, the focus was on rebuilding the platform with both users and teams in mind:
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Modern digital foundation based on Adobe Experience Manager to enable scalability and flexibility
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Component-based architecture using reusable components and modular patterns to accelerate delivery
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Experience-driven UX prioritizing clarity, accessibility and intuitive user journeys
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Performance and resilience by design to support global traffic and regional variations
This design approach ensured the platform could evolve continuously while maintaining high standards of quality and performance.
Deliver
Delivery was carried out through close collaboration between IG and we+, supported by agile practices and continuous alignment.
Strategic alignment and planning
Workshops and regular working sessions aligned business goals, UX ambitions and technical requirements across multiple markets.
Platform modernization
we+ supported the redevelopment of IG.com on Adobe Experience Manager, modernizing the codebase and establishing a flexible, modular structure.
Reusable components and templates
New page templates and shared components enabled faster content updates and consistent experiences across regions.
Quality and performance assurance
Throughout the program, strong attention was paid to performance, resilience and maintainability - ensuring the platform met enterprise-grade expectations.
This approach allowed steady progress while preserving flexibility to adapt to changing priorities.
Drive
The renewed IG.com platform was successfully rolled out across nearly 40 countries, supporting localized experiences in more than 20 languages.
Key outcomes include:
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Improved scalability, enabling faster product and content evolution
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Enhanced user experience, with clearer journeys and richer engagement
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Greater operational efficiency, thanks to reusable components and simplified maintenance
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Stronger alignment with business strategy, supporting growth and innovation objectives
By combining strategic vision with pragmatic execution, IG now benefits from a digital platform that supports both immediate performance and long-term transformation.
