Event Recap: The future of AI in content delivery

AI for Businesses Is Not Just Plug-and-Play

As keynote speaker Jackie Janssen stated: “AI isn’t just a buzzword anymore—it’s transforming the way we work, live, and interact with the world around us. Whether it’s automating mundane tasks or providing insightful data-driven decisions, the impact is undeniable.”

That’s why We+ partnered with Adobe to host this event, spotlighting AI’s role in content delivery. With insights from industry experts, attendees explored how AI can be a transformative asset for organizations of all sizes. From streamlining processes to enhancing customer experiences, those ready to embrace AI are already seeing remarkable results.

However, true AI success requires more than just technology. It demands careful integration, strong data governance, and a cultural shift that unites teams around this powerful tool. This event equipped participants with the knowledge to start that journey, sparking inspiration to harness AI’s potential and reshape content strategies for the future.

Adobe GenStudio for Performance Marketing

One of the biggest challenges for many marketing teams—creating high-performing, on-brand campaign content—is now being addressed by Adobe GenStudio for Performance Marketing. This AI-powered tool enables teams to produce customized ads and emails at scale, ensuring alignment with enterprise workflows and brand standards.

Here’s what you can achieve with Adobe GenStudio:

• Generate compelling copy and seamlessly assemble assets with enterprise-level language models.
• Personalize and tailor campaign content based on target personas, products, and more.
• Upload and apply brand guidelines to maintain consistent, compliant content.
• Organize and view entire campaigns in one place, simplifying management.
• Maximize the reach and versatility of campaign assets.
• Quickly activate campaigns across multiple marketing channels.
• Access valuable insights and reporting for ongoing campaign optimization.